(And also, did these books really need to be?) They use the same tropes of series characters/shared universes, the same balls to the wall action, the same tightly written plots, same slim length (most Pulp 2.0 novels are in the 175-to-200-page range) and are meant to be read in one or two sittings, which, as far as I’m concerned, is the perfect length for eReaders. But let’s face facts the books of pulp 2.0 aren’t exclusively geared towards men anymore. Yes, almost all of the characters I mentioned above were created, for the most part, to attract male readers. But with it being the here and now, who the fuck needs the big six when you can do it yourself, or go through a publisher who has zero problem with taking risks in the age of eBooks? Now we fast-forward to the here and now, and yes, sales statistics are still being ruthlessly acted upon and the big six still aren’t touching men’s adventure stories with a ten foot poll. But by the mid-nineties (when sales statistics were being gathered and ruthlessly acted upon) the men’s action adventure novel more or less faded from existence.
Was it action and adventure? Was it hard men and women in peril? Was it cowboys and Indians? Was it sports? Was it a weird combo of them all? And during that time, more than a few memorable series characters were created to attract men to reading: Doc Savage, Mike Shayne, Shell Scott, Remo Williams ( The Destroyer), Mack Bolan ( The Executioner, and its spin-off series, Phoenix Force), Richard Camelion ( The Death Merchant), and Nick Carter ( Killmaster), just to name a few. For the better part of a century, publishing has been scratching their collective heads wondering what the Average Joe likes to read. Needless to say, it’s been a long road in trying to figure out what exactly will make a man pick up a book.
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If you work in marketing, particularly if you work in publishing, you know that women simply buy more books than men, and they always have, so why invest the time and energy trying to crack the enigma that is the reading habits of men? Sure, a few bloggers were a little steamed at the spot, feeling that the commercial was excluding too big a chunk of the population, but come on. With its choice of music, setting, color schemes, locale, etc., it's obvious that the advertisement is geared towards women- and there's nothing really wrong with that per se. A couple of years ago, Amazon was heavily advertising its Kindle eReader with this little commercial below: